Transformers: Age Of Extinction Viral Campaign Urges Us To Keep Earth Human

The Transformers: Age of Extinction viral site TransformersAreDangerous.com was revealed back in March when the debut theatrical trailer for Michael Bay's next film revealed a phone number that led to the address. With the exception of showing off a cool viral poster, however, the site hasn't seen much activity over the last couple of months. That changed today.

In addition to having a new backdrop announcing the importance of keeping the planet Earth for humans, the page now hosts a whole bunch of "in-world" features that express the extreme danger that the presence of robots in disguise present. Split into three categories, the first section presents a special video about "The Fall of Chicago" (a reference to the events seen in Transformers: Dark of the Moon):